Faizan Sohail
Product Owner and Business Analyst
DHA, Lahore, Pakistan
Summary
A results-driven Product Owner and Business Analyst who took a custom-built real estate CRM from zero to production, owning the product roadmap, backlog, and sprint delivery end to end. Translates CEO-level strategy into prioritized epics and dev-ready PRDs, drives regulated integrations (UAE Pass, Entrust, Dubai Land Department), and validates ideas through AI-assisted prototypes built against the real codebase. Strong stakeholder communication across Lahore, Dubai, and the Philippines, with a clear record of making prioritization calls and shipping technically complex features.
Core skills
- Skills
- Product Roadmapping | Backlog Prioritization | Sprint Planning | Agile/Scrum | Stakeholder Management | PRDs & BRDs | User Stories & Acceptance Criteria | UAT | Azure DevOps | Jira | ClickUp | Figma | SQL | Power BI | Tableau | Machine Learning | Predictive Analytics | Claude Code | Claude Design | Cursor | Lovable | Android Studio | Critical Thinking | Written & Oral Communication
Experience
Product Owner & Business Analyst, RHK Properties
Sept 2025 to present, Lahore, Pakistan- Own the product roadmap and prioritized backlog for a custom-built real estate CRM, translating business strategy and CEO-level goals into quarterly priorities, epics, user stories, and testable acceptance criteria consumed directly by dev teams.
- Run the full agile delivery cadence (sprint planning, backlog grooming, sprint reviews, and delivery dashboards) in Azure DevOps, with Jira and ClickUp for project and task management; make prioritization and trade-off calls across scope, timelines, and engineering capacity.
- Own end-to-end requirements for a CRM developed from scratch, covering technically complex components: third-party integrations (UAE Pass, Entrust, Dubai Land Department APIs), an in-house calling service, WhatsApp Business API messaging, and granular role-based access control; represent the product in integration meetings with these partners.
- Build top-tier, production-grade wireframes and clickable prototypes (including full mobile app experiences) using Claude Code, Cursor, Lovable, and Android Studio; clone the product's Git repo to prototype locally against the real codebase rather than relying on design tools alone.
- Lead UAT cycles alongside QA teams, defining test scenarios and sign-off criteria before release.
- Deliver product demos/training sessions to the CEO and cross-functional teams in Dubai and the Philippines, driving stakeholder buy-in.
Business Analyst, IT Roadway
June 2025 to Sept 2025, Lahore, Pakistan- Gather and document business requirements, create BRDs, process flows (Figma), and user stories.
- Manage change requests, conduct stakeholder workshops, and ensure timely delivery of process and system improvements.
- Facilitated requirement signoffs between business stakeholders and the development team, reducing scope ambiguity.
Marketing and Data Analyst, Homegrown
Dec 2022 to May 2024, Lahore, Pakistan- Created data-driven content strategies and dashboards to inform business decisions.
- Analyzed customer data to identify behaviour patterns, contributing to marketing strategy decisions.
- Used performance data to decide what to publish, for whom, and when, and tracked content and campaign results against goals to guide each next round of work.
- Cleaned, structured, and queried data with SQL and BI tools, making reporting repeatable instead of rebuilt each time.
- Researched category extension and consumer behavior, and presented findings to non-technical stakeholders.
Selected projects
- Final Year Project (FYP): Sports Analytics and Predictions (Backend + Frontend)
- Python Library Management System
- Warehouse System GUI (Graphical User Interface)
- Statistical Analysis of HR Department using Python & Power Bi
- Analysis Of FMC Pesticide’s Human Resource Management
- Category Extension of Homegrown & Understanding Consumer Behavior
- Database Design & Query Optimization for an online retail store using SQL
- Analysis of Cakes & Bakes’ Planning, Leading, Controlling, & Organizing
- Predictive Analytics: AI vs Real Image Model